Investment from
£19,500
Category
Home Care
Established
2011
About This Franchise
GoodOaks Homecare is an award-winning, ethically run home care provider founded in Poole in 2011. Specialising in visiting and live-in care for older adults, GoodOaks combines high-quality care with a fast-growing, recession-resilient franchise model. Named Franchisor of the Year (Expanding) at the 2025 BFA HSBC British Franchise Awards, it offers a premium, community-focused opportunity in one of the country's most in-demand sectors.
A detailed look at the GoodOaks Homecare franchise opportunity, what's involved and what makes it stand out.
The GoodOaks Homecare Franchise is one of the most respected ethical care brands in the country. Founded by Ben Ashton and Darius Mitkus in 2011, GoodOaks built its reputation as a directly operated provider in Dorset before opening its franchise network in 2016. The brand has since grown into a network of more than 22 locally owned offices, all delivering visiting and live-in care under the same trusted standards.
What sets GoodOaks apart is the combination of quality, ethics and commercial strength. The founders started their careers as front-line care workers, so the systems, training and culture are all built around supporting both clients and care professionals. That ethos has won the network widespread recognition, culminating in GoodOaks being crowned BFA HSBC Franchisor of the Year (Expanding) in 2025.
Home care is one of the most resilient industries you can invest in. According to The King's Fund, the ageing population and growing preference for care at home are driving sustained demand for high-quality providers. The private homecare market is now estimated to be worth more than £8 billion per year, and it continues to expand as families seek alternatives to residential care homes.
This is exactly the gap the GoodOaks Homecare Franchise is built to fill, with a model focused on premium, relationship-led care rather than high-volume, low-cost delivery. GoodOaks has maintained a 100% success rate with CQC registration, ensuring every office in the network meets the highest regulatory standards from day one.
As a GoodOaks franchise partner, you are not delivering the care yourself. You are building and leading a local business that employs trained care professionals to support clients in their own homes.
This is a hands-on management role rather than a front-line care role, which makes it well suited to people from business, finance, sales, healthcare leadership or operations backgrounds. The founders and directors maintain a personal, collaborative and partnership-led relationship with franchise partners, enabling local business owners to have direct access to senior decision-makers.
It is important to understand the difference between the GoodOaks Homecare Franchise fee and the wider start-up requirements.
| Franchise Fee (from) | £19,500 + VAT |
| Minimum Personal Investment | ~£30,000 |
| Total Investment (incl. working capital) | ~£70,000+ |
| Ongoing Royalty | 5.5% |
| Bank Funding | Up to 70% available |
GoodOaks works with the major franchise banks, who typically lend up to 70% of the total investment to suitably qualified applicants, and can introduce enquirers to specialist business coaches who help with the business plan.
All new partners go through the GOSTART programme, an intensive residential and online training course covering CQC compliance, recruitment, marketing, operations and finance. Because GoodOaks still runs its own original branches in Dorset, new ideas and systems are tested in-house before being rolled out to the franchise network - giving partners confidence that everything they receive has been proven in practice.
The private homecare market is now estimated to be worth more than £8 billion per year and continues to grow as families seek quality alternatives to residential care. GoodOaks focuses on premium, relationship-led care rather than high-volume delivery, positioning franchise partners in the segment of the market where families are willing to pay for genuine quality.
Franchise partners frequently highlight how supportive and accessible the head office team is, particularly during the early months when the business is being launched. The 5 Star Franchisee Satisfaction rating, based entirely on anonymous feedback from partners, confirms that this isn't just marketing - it's the genuine experience of running a GoodOaks office.
This opportunity will appeal most to people who want to combine commercial success with genuine social impact. You do not need a care background, but you do need strong people skills, a willingness to learn and the financial capacity to invest in a quality operation. GoodOaks has been named a finalist in the 2026 Home Care Awards in the Innovative Technology Expertise category, showing the brand continues to push forward and invest in the future of home care.
Full territory availability, financial illustrations and the latest partner case studies are shared directly with serious enquirers as part of the discovery process.
Interested in exploring more opportunities in this sector? Take a look at other Home Care franchise opportunities available on Franchise Hunt.
No two weeks look identical, but most GoodOaks owners describe a rhythm built around three priorities: people, partnerships, and performance. Mornings often start with a stand-up alongside the Registered Manager to review the previous day's care visits, any safeguarding flags and the recruitment pipeline. Afternoons typically shift to community-facing work, meeting hospital discharge teams, attending charity coffee mornings, briefing GP surgeries on capacity or visiting a prospective client family. The role is part employer, part local ambassador, and part business strategist.
GoodOaks supports each new office with national brand assets, paid search infrastructure and locally targeted digital campaigns, but private-pay enquiries also flow from grassroots referral networks the franchisee personally cultivates. The head office digital marketing team contributes web optimisation, local landing pages and review-platform management, while partners run community events, sponsor relevant local causes and build a long-term presence with district nurses and discharge coordinators.
GoodOaks has invested heavily in clinical technology, including a Digital Health Monitoring service using the NHS-aligned NEWS2 scoring framework, and a Virtual GP service offering round-the-clock medical access for clients. These tools sit alongside standard digital care planning and family portals, giving franchise partners a credible differentiator when speaking to discharge teams and private-paying families.
The backdrop for any new homecare office is one of structural, long-term demand. As The King's Fund reports, the number of people receiving publicly funded long-term adult social care rose to 889,000 in 2024/25, and total local-authority social-care spend reached £34.5 billion. Workforce pressures, an ageing population and the steady policy shift toward care at home all favour quality-led providers like GoodOaks who can recruit, retain and meet CQC standards consistently.
From two front-line carers running a single Dorset office to a national network of 28 plus locally owned branches, the GoodOaks story is one of patient, values-led growth. The brand still trades commercially in its founding territories, which is unusual among franchisors and gives the head office team genuine, current operational insight when supporting new partners.
Enquire now to find out about available territories and the GoodOaks discovery process.
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To find out more about the GoodOaks Homecare franchise opportunity, simply click below to fill out the form to speak with a representative from the brand.
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The minimum investment for a GoodOaks Homecare franchise starts from £19,500. This typically covers the franchise fee, training, and initial setup. Additional costs such as premises, equipment, and working capital may apply.
Yes, GoodOaks Homecare provides training for new franchisees. This typically covers operations, business management, marketing, and ongoing support to help you get started and grow your franchise.
GoodOaks Homecare offers third party financing options to help prospective franchisees fund their investment. Contact the franchise directly for details on available funding support.
GoodOaks Homecare was established in 2011. With 15 years of experience, the brand has built a track record in the UK franchise market.
GoodOaks Homecare currently has 22 franchise outlets operating across the UK, demonstrating network coverage and brand presence.
GoodOaks Homecare franchise opportunities are available across England, Scotland, Wales, and Northern Ireland. Contact the franchisor through the enquiry form to confirm specific territory availability in your area.
