Amigos Burgers Franchise: Own a Slice of the UK's Cult Burger Brand

The Amigos Burgers Franchise is one of the most exciting independent food opportunities to emerge from the London QSR scene in the last decade. Founded in 2011 by lifelong friends Kasim (Kaz) Akhter and Waqas (Wax) Siddique, the brand started life as a single store in Acton, West London. Within six months, queues were forming seven days a week as word spread about the halal burgers, wings and over-the-top milkshakes. From that single store, Amigos has grown into a multi-site brand with locations across London, an eight-store franchise deal signed in Birmingham, and ambitions to take the brand to high streets and shopping centres across the country.

What sets Amigos apart is the combination of an iconic, founder-led brand, a tightly developed product range and a hard-won reputation for quality. The signature secret sauces and recipes are produced in-house and distributed from a central hub, so franchisees deliver the same Amigos taste in every restaurant.

The Menu and the Customer Promise

Amigos has built a loyal following thanks to a focused, unapologetically indulgent menu. Headline items include:

All meat is halal, and the brand's family-friendly, no-alcohol positioning gives Amigos a clear identity in a crowded burger market. That focus has helped franchisees tap into communities that other casual dining brands often overlook.

How the Amigos Burgers Franchise Model Works

As an Amigos franchisee, you take on the responsibility of opening and running a branded restaurant in a territory agreed with head office. Your day-to-day will involve recruiting and training a local team, managing food safety and operational standards, and driving local marketing to grow customer numbers. Head office provides the brand, the recipes, the supply chain and the operational playbook.

The agreement runs in three five-year terms, with renewal at no extra cost, giving franchisees up to 15 years of trading certainty.

Investment, Fees and Profitability

It is important to separate the franchise fee from the wider start-up costs you should plan for. The headline figures for the Amigos Burgers Franchise are:

The brand reports an expected revenue range of £480,000 to £1m by year two, with profit margins of around 14% and a typical return on investment of around two years. As with any food business, these are illustrative and depend heavily on site, footfall and operational discipline.

Revenue Potential

Training and Support

Amigos provides comprehensive training and support across every part of the business, including:

A Sector with Real Tailwinds

The UK eating-out market remains huge despite economic pressure, with the casual dining and takeaway segments worth tens of billions of pounds each year.

Who the Amigos Burgers Franchise Is For

This is a hands-on, operational franchise rather than a passive investment. It will suit people with experience or genuine interest in hospitality, food retail or multi-site management, who want to build a recognisable local business with brand power behind them. Multi-unit operators are particularly welcome, with the brand actively signing development deals for groups of stores in target cities.

Key Benefits at a Glance

• ✓Cult independent brand with a loyal, growing customer base
• ✓Distinctive halal, family-friendly positioning in a crowded market
• ✓Founder-led franchisor with deep operational experience
• ✓Three by five-year franchise term with free renewal
• ✓Multi-unit and single-unit opportunities available across the country

Full territory information, financial illustrations and the latest expansion plans are shared with serious enquirers as part of the discovery process.

Interested in exploring more opportunities in this sector? Take a look at other Food franchise opportunities available on Franchise Hunt.

Brand Heritage

The Amigos story starts well before 2011. Co-founders Kasim Akhter and Waqas Siddique grew up around Kaz's father's fish and chip shop in West London, which gave both of them a feel for the rhythm of a busy independent food business long before they ever ran their own. They left school, went off to work and study, and reunited a few years later with a simple thesis: London did not have a serious halal burger brand that families could trust on quality and taste in equal measure.

The first Acton store opened in 2011, a second site followed on Shepherd's Bush High Street in 2015, and the first franchised location opened in East London in 2017. That East London opening is the moment Amigos stopped being a successful independent and started becoming a franchise system, with playbooks, central supply and a Park Royal Estate head office now supporting partners across the network.

A Day in the Life of an Amigos Franchisee

Running an Amigos restaurant is a hands-on operating role, not a hands-off investment. A typical week for a single-unit franchisee blends shift management, stock control, local marketing and people leadership. Multi-unit operators sit one level above the floor, working with restaurant managers, looking at sales and labour reports, and visiting sites to maintain brand standards.

Delivery is now a meaningful share of trade for most QSR sites in the UK, and Amigos restaurants are set up to run the dine-in counter, click and collect through the Amigos app, and third-party delivery aggregators side by side.

Marketing and Brand Pull

One of the reasons Amigos punches above its weight on opening day is the brand's organic social footprint. Loyal customers in Acton, Southall, Wembley, Shepherd's Bush and Slough have built years of word-of-mouth momentum, and the head office team supports new openings with launch campaigns, social content, in-app promotions and community activations.

The brand also leans hard into community. Past initiatives have included giving away a thousand burgers in Southall to mark a store anniversary, partnerships with homeless charities and regular support of local youth groups. For a franchisee, that grassroots reputation translates into a warmer welcome from local councils, landlords and customers than a brand-new entrant would normally receive.

UK Burger Market Context

Burgers are the single largest category in the UK quick service restaurant market, accounting for roughly 30% of QSR revenue, and the wider UK QSR sector is forecast to grow at around 5% a year through to the early 2030s. Within that, halal-friendly concepts are particularly well placed: the UK Muslim population now exceeds four million and recent consumer research shows around a third of non-Muslim consumers have also tried halal products.

Against that backdrop, a focused, founder-led halal brand with a 15-year operating history, a known menu and a defined fit-out has a meaningfully lower execution risk than a from-scratch independent.

Discovery Process and Next Steps

The Amigos franchise team typically runs a staged discovery process: an initial enquiry call to talk through your background and target area, a deeper financial and operational conversation, a head office and restaurant visit, and a formal application. Single-unit and multi-unit deals are both available, and the brand is actively talking to operators in target cities across the UK.