Investment from
£170,000
Category
Retail Franchises
Established
1992
About This Franchise
CeX (Complete Entertainment eXchange) is a global buy, sell, and exchange retailer specialising in technology, games, phones, and digital entertainment. Founded in London in 1992 and franchising since 2004, CeX has over 350 stores across the country and internationally, with 265 franchise locations domestically. A BFA member and 2016 BFA Franchise Marketing Award winner, CeX offers franchisees average annual turnovers exceeding £1 million, return on investment within two years, and a unique position in a market with virtually no direct competition. Every product is tested and sold with a two-year warranty.
A detailed look at the CeX Franchise franchise opportunity, what's involved and what makes it stand out.
Technology is constantly evolving, and with every new phone launch, console release, or laptop upgrade, millions of perfectly good devices become surplus. Most people have drawers full of old gadgets they no longer use. The CeX franchise has built a hugely profitable business around this simple reality: buying, selling, and exchanging second-hand technology, games, phones, and entertainment products in a way that is transparent, fair, and backed by a two-year warranty.
The model resonates with consumers for two powerful reasons. First, it offers genuine value: customers can buy tested, warrantied products at a fraction of the new price. Second, it provides a simple way to turn unwanted tech into cash or credit. In an era of rising living costs and growing awareness of sustainability, the circular economy appeal of CeX has never been stronger.
The second-hand electronics market is booming. Consumers are increasingly comfortable buying pre-owned technology, driven by value consciousness and environmental awareness. CeX has been at the forefront of this shift for over 30 years, building bespoke point-of-sale systems that make the entire process of buying, selling, and exchanging seamless for both customers and store operators. This technology infrastructure, refined over three decades, is a genuine competitive moat that no independent retailer can replicate.
According to DEFRA's Resources and Waste Strategy, the government is actively encouraging circular economy models that extend product lifespans and reduce electronic waste. CeX is perfectly aligned with this direction, giving the brand both commercial momentum and a positive sustainability narrative.
As a CeX franchisee, you own and manage your own store, handling everything from team recruitment and stock management to customer relationships and local marketing. CeX encourages franchisees to be hands-on and involved at all levels of the business. The average store needs approximately 1,000 square feet, and CeX supports you with site identification, store design, fit-out, and lease negotiation.
Every new franchisee completes a minimum 12-week intensive, store-based training programme. This is practical, on-the-ground experience covering:
The CeX franchise requires a minimum investment of £170,000. The total investment ranges from £150,000 to £250,000 depending on store size, with a minimum of £40,000 in personal liquid capital required. The majority goes towards stock and shop fitting. CeX is accredited by most major banks, making franchise lending straightforward.
The returns are exceptional. A typical new CeX store generates an average annual turnover of over £1 million, with return on investment achievable within two years. For franchisees who want to grow, CeX actively encourages multi-store ownership, and the support team assists with expansion at every stage.
| Minimum investment | £170,000 |
| Total range | £150,000 - £250,000 |
| Personal liquid capital required | £40,000 minimum |
| Avg annual turnover (typical store) | £1,000,000+ |
| Return on investment | ~2 years |
| Bank accreditation | Most major banks |
Buy-back guaranteeIf you invest and find the venture is not going as planned, CeX will take over your store and refund your stock, shop, and fit expenses. This commitment dramatically reduces franchisee risk and is virtually unique in franchising.
Combined with BFA membership, bank accreditation, and a 30-year track record, CeX provides one of the most secure franchise investments on the market.
CeX suits individuals with retail management experience or strong leadership skills who are comfortable getting stuck in at every level. You need to enjoy customer interaction, have an interest in technology and entertainment, and be ready to manage a busy, fast-paced retail environment. With territories available across the country and internationally, now is the time to explore what a CeX franchise could offer.
Second-hand shopping in the UK is no longer a niche behaviour. According to a 2025 survey published by the British Retail Consortium, around 21% of UK consumers now buy or sell smaller electronics such as smartphones and laptops second-hand, a four to five percentage-point jump on the previous year. The BRC describes the shift as a move from "second best" to "first choice", driven by sustainability, affordability, and individuality. CeX has been operating to exactly this thesis since 1992, long before resale became fashionable, which is why the brand has the trading infrastructure, supplier relationships, and customer trust to convert that demand into store-level revenue today.
The CeX model rewards owner-operators who lead from the shop floor. A typical week balances customer-facing trading, team management, and stock optimisation. Most days will involve a mix of testing devices brought in for sale, pricing and merchandising the latest stock arrivals, coaching the team through buying conversations, and reviewing performance via the bespoke EPOS reporting tools. Weekends and school holidays drive the busiest footfall, particularly in shopping-centre locations, while quieter weekday mornings give franchisees space to handle bookkeeping, payroll, supplier admin, and local marketing campaigns.
CeX explicitly encourages franchisees to grow beyond a single site, and the BFA case studies demonstrate that multi-store ownership is a realistic ambition rather than a brochure line. Franchisees who hit operating targets in their first store are typically supported through site selection, lease negotiation, and staffing for additional units. The compact, repeatable format means a strong operator can scale to three, four, or five stores without reinventing the operating playbook each time.
CeX tends to suit hands-on operators who genuinely enjoy retail, are comfortable managing a small team, and want a business that trades both directions across the counter all day long. A background in retail, customer service, or technology helps but is not essential, since the 12-week training covers the operational detail. What matters more is the willingness to be present in store during the early months, learn the product categories properly, and build relationships with regulars who will sell to you as well as buy from you.
The CeX Franchise combines 30 years of trading, bespoke EPOS infrastructure, and a unique buy-back guarantee. Request information through Franchise Hunt to explore territories.
Interested in exploring more opportunities in this sector? Take a look at other retail franchise opportunities available on Franchise Hunt.
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Pricier than
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£170k
Over £100k
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To find out more about the CeX Franchise franchise opportunity, simply click below to fill out the form to speak with a representative from the brand.
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The minimum investment for a CeX Franchise franchise starts from £170,000. This typically covers the franchise fee, training, and initial setup. Additional costs such as premises, equipment, and working capital may apply.
Yes, CeX Franchise provides training for new franchisees. This typically covers operations, business management, marketing, and ongoing support to help you get started and grow your franchise.
CeX Franchise offers third party financing options to help prospective franchisees fund their investment. Contact the franchise directly for details on available funding support.
CeX Franchise was established in 1992. With 34 years of experience, the brand has built a track record in the UK franchise market.
CeX Franchise currently has 350 franchise outlets operating across the UK, demonstrating network coverage and brand presence.
CeX Franchise franchise opportunities are available across England, Scotland, Wales, and Northern Ireland. Contact the franchisor through the enquiry form to confirm specific territory availability in your area.
