Investment from
£16,000
Category
Food Franchises
Established
2012
About This Franchise
Mooboo is the UK's largest bubble tea franchise operator, established in Camden, London in 2012. With over 100 sites across the country and more than 1,000 flavour combinations, the brand has capitalised on the explosive growth of the boba tea market. Mooboo offers franchisees a family-like support structure, strong brand recognition and a proven model in one of the UK's fastest-growing food and drink categories.
A detailed look at the Mooboo Franchise franchise opportunity, what's involved and what makes it stand out.
The Mooboo Franchise is the UK's largest bubble tea brand, with over 100 locations and a menu featuring more than 1,000 flavour combinations. Founded in 2012 in Camden, London, Mooboo has built a powerful presence in the UK's booming beverage sector, serving communities across the country with its distinctive range of milk teas, fruit teas, mocktails and signature toppings.
Bubble tea is one of the fastest-growing categories in the UK drinks market. The global market for boba tea is forecast to exceed £3.4 billion by 2027, with UK consumer interest continuing to accelerate. Young, urban consumers are driving demand, and Mooboo has positioned itself at the heart of that trend since the very beginning.
As a Mooboo Franchise partner, you gain access to one of the UK's most recognised bubble tea brands, a proven supply chain, pre-negotiated rates with suppliers and a business model designed to be flexible and scalable. Franchisees can choose locations ranging from shopping centres to high streets to transport hubs, giving considerable flexibility in site selection.
Mooboo provides comprehensive training in all aspects of the business, from drink preparation and quality control to customer service, business management and marketing. Franchisees with and without prior business experience are welcome, with Mooboo's support team drawing on over a decade of operational experience to help each partner succeed.
The Mooboo Franchise operates in a clearly defined and fast-moving market. With the global bubble tea industry valued in the hundreds of billions and UK consumers actively seeking new, premium beverage experiences, this is a category with significant runway ahead. Mooboo's position as the category leader gives franchisees a meaningful head start.
The Mooboo Franchise suits entrepreneurs who want to operate in a vibrant, consumer-facing food and drink business. Previous hospitality experience is not required, though a passion for customer service and an interest in the bubble tea market will stand you in good stead. Mooboo welcomes applications from all backgrounds and business experience levels.
Bubble tea has moved from niche student-zone novelty to a mainstream UK high-street category. Writing in The Caterer in January 2025, John Porter reported that there are now an estimated 1,400 specialist bubble tea shops in the UK, with Market Research Future forecasting roughly 8% annual growth across the European bubble tea market through to 2032. The article named Mooboo alongside Cupp and CoCo as the operators driving the franchised side of that growth, while mainstream chains including Costa, Black Sheep Coffee, Primark Cafés and TGI Fridays have added bubble tea to their menus to capture younger spend.
The demographic story is unusually clean. Gen Z and millennial consumers, drawn by personalisation, visual appeal and shareability, are the engine of repeat purchase. That backdrop is what makes Mooboo's position as the UK's largest specialist franchise commercially significant, the brand is competing for a customer base that is still growing rather than fighting for share in a flat market.
Mooboo sites are designed for high-footfall environments where impulse purchase, takeaway and grab-and-go behaviour dominate. As Cupp founder Lee Peacock observed in The Caterer, the bubble tea format is structurally low-cost to run, there is no full kitchen, the footprint is small and operating overheads are modest compared with a quick-service restaurant. That same logic underpins Mooboo's expansion playbook, smaller units, faster service cycles and a menu engineered for repeat customisation rather than long meal occasions.
Mooboo offers two routes into the network. The Standard Franchise Programme is the traditional path, the franchisee opens a dedicated Mooboo unit, typically in a shopping centre, high street or transport location, with the full brand fit-out, equipment package and supply chain. The Bolt-On Programme is aimed at operators who already run a hospitality, retail or convenience site and want to add a bubble tea counter as an additional revenue stream rather than a standalone store. Both routes share the same product range, branding and supplier framework, so an operator can scale from a bolt-on into a full standalone unit as demand builds.
New franchisees receive structured training covering drink preparation, quality control, equipment handling, customer service, stock management and the commercial running of a unit. The brand explicitly welcomes partners without prior hospitality experience, the support team is built around the assumption that the operator may be running their first business. Ongoing support extends to marketing toolkits, supplier rates and a Business Intelligence portal that gives franchisees unit-level visibility of sales, product mix and trading trends. Mooboo also makes a point of supporting franchisees who do not have English as a first language, including partners who joined the UK through the BNO visa route.
Mooboo's growth is visible in trade reporting as well as on the high street. Industry tracker Propel Info documented seven new openings in Q1 2024 alone, in Glasgow Fort, Sutton Coldfield, Shirley, Milton Keynes, Bedford, Middlesborough and London's Elephant and Castle, on top of late-2023 launches in Blackpool, Stratford and Wandsworth. Propel also flagged Mooboo's parent operation as the team behind Daku, a new specialty coffee concept with on-site bean roasting, debuting in High Street Kensington. For franchisees, the practical read is that the brand is actively pushing into new towns rather than infilling a saturated map.
Mooboo fits an operator who wants a small-footprint, high-throughput consumer brand in a category still in its growth phase rather than a defensive QSR. The model rewards hands-on owner-operators in year one, people comfortable behind the counter, training young staff, leaning into local marketing and using the BI portal to tune menu mix. It is equally workable for existing multi-site retail or hospitality operators who want to bolt a Mooboo counter onto existing footfall, particularly in shopping centres, leisure schemes or campus locations. Several existing Mooboo franchisees cite genuine enthusiasm for the product itself as the single best predictor of how their teams perform on the floor.
“"When you're working for someone else, your work hours are at their discretion. When you work for yourself, you have the freedom to control your hours and your schedule."”
The Mooboo Franchise gives you category leadership, 1,000+ flavour combinations, and Elite Top 100 recognition. Request information through Franchise Hunt to explore territories.
Interested in exploring more opportunities in this sector? Take a look at other food franchise opportunities available on Franchise Hunt.
See where this franchise sits compared to others on Franchise Hunt
Cheaper than
68%
£16k
Under £20k
Franchises Like This
Food Franchises
Creams Cafe is the dessert parlour brand that sparked a revolution on the high street. Founded in 2008 by Adam Mani and Balal Aqil, the first restaurant opened in Southall in 2011 and the queues have not stopped since. Now operating around 100 stores across the country, Creams serves waffles, gelato, crepes, sundaes and more in iconic, vibrant interiors. With a proven franchise model, multi-site opportunities and strong delivery platform, it is a flagship brand in the dessert dining sector.
Coffee Franchises
Dirt Coffee Co is a fast-growing speciality coffee and all-day dining brand launched in 2024 by DMH Brands, founded by serial entrepreneur David Hodgetts (previously co-founder of Triple Two Coffee). Blending speciality coffee, fresh food and an evening cocktail offer, the brand targets lower-overhead locations to deliver a more accessible, profit-focused franchise model in one of the most resilient consumer sectors.
Food Franchises
Mango Twist is a vibrant dessert and drinks brand inspired by the famous mangonadas of Mexico and other Latin American fruit treats. Founded in 2024 by Dominic Vargas, it has built a loyal London following with fresh fruit, bold flavours and a playful tropical identity. With multiple format options including kiosks, mall units and high street stores, Mango Twist offers a flexible, fast-growing opportunity in a thriving dessert market.
Food Franchises
Kaspa's Desserts is the fastest growing dessert restaurant brand in the country, founded in Croydon in 2012 by Azhar Rehman and widely known as the King of Desserts. With 109 stores nationwide, 45 franchise partners, and awards including Favourite Dessert Restaurant by Deliveroo customers two years running, Kaspa's serves a diverse menu of artisan gelato, waffles, crepes, sundaes and shakes. Multiple store formats and a strong in-house distribution network make this a compelling franchise opportunity in a booming sector.
To find out more about the Mooboo Franchise franchise opportunity, simply click below to fill out the form to speak with a representative from the brand.
Request Free Information Today
The minimum investment for a Mooboo Franchise franchise starts from £16,000. This typically covers the franchise fee, training, and initial setup. Additional costs such as premises, equipment, and working capital may apply.
Yes, Mooboo Franchise provides training for new franchisees. This typically covers operations, business management, marketing, and ongoing support to help you get started and grow your franchise.
Mooboo Franchise offers third party financing options to help prospective franchisees fund their investment. Contact the franchise directly for details on available funding support.
Mooboo Franchise was established in 2012. With 14 years of experience, the brand has built a track record in the UK franchise market.
Mooboo Franchise currently has 100 franchise outlets operating across the UK, demonstrating network coverage and brand presence.
Mooboo Franchise franchise opportunities are available across England, Scotland, Wales, and Northern Ireland. Contact the franchisor through the enquiry form to confirm specific territory availability in your area.
