Investment from

£14,995

Category

Children Franchises

Established

2014

Big Mouth Theatre Franchise

Start a Big Mouth Theatre Franchise

About This Franchise

Big Mouth Theatre is a multi-award-winning children's drama franchise established in 2014, delivering inclusive, non-competitive after-school clubs, weekend workshops and holiday camps for children under 16. Recognised as Family Business of the Year at the Club Hub Awards, the brand is built around creativity, confidence and community impact, offering franchisees a purpose-led business in one of the most resilient children's enrichment categories.

Finance via Third Party

Key Details

Industry
Children Franchises
Investment
£14,995
Established
2014
Outlets
2
Training
Yes
Financing
Third Party
Lifestyle
Part Time, Full Time, Flexible
Location
Nationwide

Big Mouth Theatre Franchise Franchise Details

A detailed look at the Big Mouth Theatre Franchise franchise opportunity, what's involved and what makes it stand out.

Big Mouth Theatre Franchise: Build a Purpose-Led Children's Drama Business

Family Business of the Year

Club Hub Awards · Selected from 350 applications across all categories
Big Mouth Theatre drama coach working with children in a non-competitive after-school session
Big Mouth Theatre sessions are built around connection and creativity - never competition

Big Mouth Theatre is a multi-award-winning children's drama franchise that has been empowering young performers across the South of England since 2013. Built around a deliberately non-competitive philosophy, the brand runs after-school clubs, Saturday workshops and holiday camps that help children under 16 build confidence, express themselves and make friends - all without the toxic audition culture that often turns kids away from drama.

In 2025 the brand was named Family Business of the Year at the Club Hub Awards, chosen from 350 applications. Now, after more than a decade of refining the model, Big Mouth Theatre is opening to franchise partners who want to run a genuinely purposeful business in their local community.

The Philosophy
"Connection, creativity and self-expression - not competition."
Big Mouth Theatre's founding principle

Three Ways Your Franchise Earns

Unlike many children's activity franchises that rely on a single programme, Big Mouth Theatre spans three complementary offerings - giving you multiple revenue streams across weekdays, weekends and school holidays.

🏫
After-School Clubs
Weekly sessions held in primary schools across your exclusive territory
🎭
Saturday Workshops
Weekend theatre programmes for deeper creative exploration
Holiday Camps
Multi-day camps during school holidays - a key peak revenue window

Meet the Founders

👩‍🎨
Founders
Adrian & Holly

Founders Adrian & Holly Adrian and Holly founded Big Mouth Theatre after contemplating their future while travelling in Brisbane, Australia. Their own childhood experiences of competitive, pressured drama environments motivated them to build something better - a drama programme where every child is valued, every part is shared, and no one is cast as second best. The first club launched at a village school in the New Forest in February 2013.

Your Investment

Franchise Fee
£14,995+ VAT
Includes everything you need to launch a Big Mouth Theatre franchise in your exclusive territory
5 yr
5 yr Agreement term (renewable)

Beyond the franchise fee, franchisees should allow working capital for staff hiring, venue leasing, insurance and early-stage marketing. Bank funding is typically available because established franchise brands are considered lower-risk propositions.

What's Included

  • The right to operate under the award-winning Big Mouth Theatre brand
  • An exclusive territory with strong demographic growth potential
  • Comprehensive training on activity delivery, business operations and marketing
  • Ongoing head office support and expert guidance from Adrian and Holly's team
  • National marketing presence via the main website and social media
  • In-house customer app for bookings and communication with parents
  • Proven lesson plans, workshop structures and holiday camp curricula
  • Help with recruitment and training of your drama leaders

Why This Franchise Works

💗
Purpose-Led Business
Genuinely change children's lives every week - a business that earns and matters
🎓
In-School Distribution
Schools become your direct route to families - no costly marketing funnels needed
📅
Recurring Term Income
Parents pay per term, creating predictable cash flow through the academic year
🌲
Recession-Resilient
Children's enrichment is one of the last categories parents cut - consistent demand

Who This Franchise Is For

Big Mouth Theatre is ideal for people who want to run a purposeful business alongside their values. It suits former teachers, drama-trained professionals, career-changers with children of their own, or anyone passionate about children's wellbeing who wants the structure of a proven business model rather than starting from scratch. No prior drama qualifications are needed - the team trains you and helps you recruit qualified drama leaders.

Key Benefits at a Glance

£14,995
Franchise Fee
2013
Est. Year
3
Program Types
5 yr
Agreement
  • Family Business of the Year 2025 - genuine award-winning brand
  • Non-competitive philosophy that parents actively seek out
  • Three revenue streams spanning weekdays, weekends and holidays
  • Exclusive territory and proven in-school marketing model
  • Full training and ongoing founder-led support
  • Recession-resilient children's enrichment category

From One Village School to a National Franchise

Holly Clarkson and Adrian Woolner sketched out Big Mouth Theatre on a Brisbane beach, drawing on their work across drama, education and personal coaching. They returned home, leaned on the Prince's Trust Enterprise Programme for early support, and opened their first after-school club at a New Forest village school in February 2013. Word travelled quickly across the local parent network and additional schools filled within weeks.

🌵
2013: first New Forest club
🎭
2014: Saturday programme
📍
2015: Eastleigh expansion
🏆
2025: Family Business of the Year

By 2014 the model had grown into the Saturday Theatre Programme, where children write, rehearse and stage their own productions with every role shared fairly. A second territory opened in Eastleigh in 2015, and the team navigated the pandemic by moving training online and adding business coaching to its operator support. The 2025 Family Business of the Year win at the Club Hub Awards, chosen from 350 applicants, marked the point at which the founders felt the model was robust enough to license.

Training and Onboarding

You do not need a drama background to run a Big Mouth Theatre franchise. The founders built an onboarding programme that assumes you bring business energy and community ambition, then layers on the brand's pedagogy and operating system. Training covers session planning, child safeguarding, parent communication, recruiting drama leaders, school relationship building, holiday camp logistics and the in-house bookings app. Founder mentoring continues well past launch.

📚
Curriculum Library
Term-by-term lesson plans, workshop scripts and holiday camp blueprints ready to deliver.
📱
Operations App
Branded booking and parent comms platform that handles registrations, payments and registers.
🤝
Recruitment Help
Templates, interview frameworks and DBS guidance for hiring qualified drama leaders.
💬
Founder Mentoring
Direct access to Holly and Adrian for strategic, pedagogical and operational questions.

Marketing and In-School Distribution

The most efficient marketing channel in children's enrichment is the school itself. Big Mouth Theatre's growth strategy is built on partnering directly with primary schools across your exclusive territory, which means the school becomes both your venue and your distribution channel. Parents receive trusted recommendations through the school's communications, and the brand's national website, social channels and PR sit on top to drive Saturday workshop and holiday camp bookings. Head office supports launch marketing with templated flyers, social assets, parent evening collateral and a launch playbook that has been refined across the company-owned territories.

Why in-school works:

a single primary school partnership can generate 15 to 25 weekly attendees plus a feeder pipeline into Saturday workshops and holiday camps, with the school handling room hire and parent comms at minimal cost to the franchisee.

A Day in the Life

A franchisee's week follows the school rhythm. Mornings cover school outreach calls, drama leader management, social posting and term-ahead planning. After-school clubs run roughly 3pm to 5pm at one or two schools a day, delivered by your trained drama leaders while you sit alongside as quality lead. Saturdays are workshop days, and school holidays compress into intense multi-day camps that are typically the strongest revenue weeks of the year. It is a portfolio rhythm rather than a nine-to-five, which suits parents and career-changers seeking flexibility around their own families.

UK Market Context

Children's drama sits inside the broader UK enrichment sector, which has just been given a structural tailwind. The Department for Education has announced new enrichment benchmarks across five categories including arts and culture, with Ofsted set to consider how schools meet that expectation during routine inspections. School profiles capturing each school's enrichment offer are being piloted now and roll out fully in 2026/27. For franchisees, this matters in two practical ways: schools have a fresh institutional reason to bring in trusted external arts providers, and parents will increasingly see enrichment access reported alongside academic outcomes.

🏆
Club Hub 2025 Winner
🏫
DBS-Led Operations
🎉
Founder-Led Mentoring
👨‍🏫
Prince's Trust Alumni

Who This Suits Best

The strongest Big Mouth Theatre franchisees light up around children and have the patience to run a values-led operation week after week. That often means former teachers, teaching assistants or drama practitioners, but it also includes parents wanting school-hours-friendly work, career-changers seeking purpose alongside profit, and existing children's activity operators adding a creative arts strand. What unites them is the appetite to act as a visible, community-facing leader. If you would happily stand in a school hall on a wet Tuesday watching seven-year-olds invent a new ending to their show, you are likely to thrive.

Bring Big Mouth Theatre to Your Community

Request the full franchise prospectus to learn about available territories, detailed financials and the onboarding process.

Interested in exploring more opportunities in this sector? Take a look at other Children franchise opportunities available on Franchise Hunt.

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Next Steps

To find out more about the Big Mouth Theatre Franchise franchise opportunity, simply click below to fill out the form to speak with a representative from the brand.

Big Mouth Theatre Franchise Franchise: Key Facts

Minimum investment
£14,995
Founded
2014
UK outlets
2
Training included
Yes
Financing
Third Party
Available in
Across the UK (England, Scotland, Wales, Northern Ireland)

Big Mouth Theatre Franchise Franchise FAQ

How much does a Big Mouth Theatre Franchise franchise cost?

The minimum investment for a Big Mouth Theatre Franchise franchise starts from £14,995. This typically covers the franchise fee, training, and initial setup. Additional costs such as premises, equipment, and working capital may apply.

Does Big Mouth Theatre Franchise provide training?

Yes, Big Mouth Theatre Franchise provides training for new franchisees. This typically covers operations, business management, marketing, and ongoing support to help you get started and grow your franchise.

Is financing available for a Big Mouth Theatre Franchise franchise?

Big Mouth Theatre Franchise offers third party financing options to help prospective franchisees fund their investment. Contact the franchise directly for details on available funding support.

When was Big Mouth Theatre Franchise established?

Big Mouth Theatre Franchise was established in 2014. With 12 years of experience, the brand has built a track record in the UK franchise market.

How many Big Mouth Theatre Franchise franchise outlets are there?

Big Mouth Theatre Franchise currently has 2 franchise outlets operating across the UK, demonstrating network coverage and brand presence.

Where can I open a Big Mouth Theatre Franchise franchise?

Big Mouth Theatre Franchise franchise opportunities are available across England, Scotland, Wales, and Northern Ireland. Contact the franchisor through the enquiry form to confirm specific territory availability in your area.

Compare Big Mouth Theatre with other children-franchises

Reviewed by the Franchise Hunt editorial team. Last updated 8 April 2026.