Investment from
£23,950
Category
Education Franchises
Established
2014
About This Franchise
Jam Coding is one of the largest private providers of computing education to primary schools across the country. Founded in 2014 by teacher and coder Roger Grogan, the brand delivers coding, robotics, cybersecurity and online safety workshops to children aged 4 to 13. With more than 120,000 children reached through its network in 2024 alone and a five-year franchising track record, Jam Coding offers a purposeful, scalable opportunity in the booming digital education sector.
A detailed look at the Jam Coding franchise opportunity, what's involved and what makes it stand out.
The Jam Coding Franchise is one of the most purposeful business opportunities in the children's education sector. Founded in 2014 by former teacher and coder Roger Grogan, the brand has spent more than ten years refining a curriculum-aligned computing programme that schools love and parents trust. Jam Coding is the official UK market-leading provider of curricular and extra-curricular digital education to children, teaching over 7,000 primary school-aged children each week through a network of more than 300 Code Coaches operating across 30+ areas nationwide.
The franchise opportunity launched in 2019, with over 30 franchisees joining the network since 2020. The first franchisees have already renewed their five-year terms, which is a strong vote of confidence in the model. The brand has won industry recognition including a Gold Award for Learning at the Educational Resources Awards, an International Award for Bespoke Curriculum, and was recognised at the Red Rose Awards for its commitment to upskilling the next generation.
As a Jam Coding franchisee, you build a local business delivering curriculum-aligned digital education to primary schools, parents and community groups. The brand provides multiple income streams under one franchise package:
Jam Coding offers two franchise packages designed to suit different goals and experience levels. Many franchise owners begin as Coaches and naturally progress into a Director role, with Jam Coding supporting this growth with additional add-ons.
| Coach Package | £23,950 + VAT |
| Director Package | £26,950 + VAT |
| Acceleration Add-on (optional) | £6,000 (7 guaranteed school bookings) |
| Ongoing Royalty | 10% of gross sales revenue |
| Franchise Term | 5 years (renewable) |
Crucially, the franchise package includes a guarantee of at least five school product sign-ups during the launch process, so you do not start from a standing start. Some franchisees have secured nine or more school products in their first three weeks of trading.
Jam Coding has built a strong support structure to help new franchisees hit the ground running. New partners gain access to Jam Coding University with over 300 hours of on-demand learning resources, plus director-led termly business strategy reviews.
According to the Department for Education, computing is a core part of the national curriculum, but many primary schools lack the in-house specialist expertise to deliver it confidently. That is exactly the gap Jam Coding fills, helping explain the brand's strong demand and rapid network growth to over 30 areas nationwide.
Existing Jam Coding franchisees consistently highlight how supportive the head office team is from day one. New franchisee feedback frequently mentions how comprehensive the sales training is and how much confidence it builds before going out to schools. Founding franchisees Rosanna and Matteo became the first to renew their terms after completing their initial five years, which is a meaningful endorsement of the long-term value of the model.
This opportunity will appeal to anyone passionate about education and digital skills who wants to build a meaningful local business. You do not need a computing or teaching background. Existing Jam Coding franchisees come from diverse careers including IT, sales, education and corporate management. What matters most is enthusiasm, confidence with sales conversations and a genuine commitment to helping children develop.
If you would like to find out more about available territories, the two franchise options or the latest financial illustrations, the next step is to enquire and request the full Jam Coding Franchise prospectus.
Interested in exploring more opportunities in this sector? Take a look at other Education franchise opportunities available on Franchise Hunt.
Computing has been a compulsory part of the national curriculum in England since 2014, but the supply of confident, specialist primary teachers has not kept pace. Industry surveys consistently show that around a third of primary educators do not feel confident teaching computing effectively, and a similar share report inadequate training or equipment. The Royal Society policy briefing on teachers of computing sets out the scale of the shortage and warns of long-term consequences for pupils if it is not addressed.
That gap is where Jam Coding sits. Schools get a curriculum-aligned specialist, parents get reassurance their child is getting future-relevant skills, and franchisees sell into a market with structural, government-mandated demand rather than a discretionary purchase.
The route from enquiry to opening day is structured to minimise risk. After an initial conversation, head office walks you through the financial model, territory map and day-to-day reality of the role. Both sides have to be confident before any commitment is made.
Once you sign, the launch programme begins. Three days of director-led training cover delivery, business development, safeguarding and the proprietary Bespoke Curriculum. Head office then joins you on up to twenty in-person school visits so you learn the sales conversation alongside an expert.
Each franchisee operates an exclusive territory typically covering 200 to 250 primary schools, giving years of growth runway from a single area without saturating the market or competing with another Jam Coding owner. The brand handles national PR, awards entries and the central website, while franchisees get templated email outreach, social media assets and case-study material to localise. Parent-facing After School Clubs and holiday provision build via word-of-mouth, with several franchisees reporting waiting lists within their first year.
The working pattern suits parents and second-career owners. Most school-facing sessions run inside the school day or immediately after, keeping evenings and most weekends free.
Director-package owners shift more delivery to a team of Code Coaches they recruit and manage, freeing their time for growth.
Jam Coding won Gold for Learning Innovation at the global Learning Performance Institute Awards in 2024, followed by Gold for Learning Provider of the Year the following year. For a five-year-old franchise system, that endorsement gives franchisees credible third-party validation to share with head teachers during sales conversations.
Enquire now to find out about available territories and the Jam Coding discovery process.
See where this franchise sits compared to others on Franchise Hunt
Cheaper than
53%
£24k
Under £30k
Franchises Like This
Children Franchises
Fun Fest Holiday Club is a BFA-member, award-winning children's holiday childcare franchise launched nationally in 2017. Founded by Tina Boden in Solihull, the brand operates over 40 clubs across the country, delivering child-led activity programmes to children aged three to twelve during school holidays. Ranked in the Elite Franchise Top 100 for six years running and Ofsted registered, Fun Fest offers a flexible, scalable franchise with genuine six-figure income potential for multi-club operators.
Sports Franchises
Little Kickers is the world's leading pre-school football franchise, founded in London in 2002 by Christine Kelly and operating in 26 countries with 320+ franchises and around 80,000 children attending sessions every week globally. The brand delivers fun, curriculum-linked football classes for children aged 18 months to seven years, combining FA-qualified coaching with early years learning principles. Family-friendly, flexible and community-focused, it is a rewarding business with proven global scale.
Children Franchises
Monkey Music is the UK's leading pre-school music education franchise, founded in 1993 by CEO Angie Coates. Offering age-specific weekly classes for babies and children aged three months to four years, the franchise has delivered over 4.8 million classes nationwide. With around 50 franchisees, a BFA Franchisor of the Year Bronze award and a 25-year track record, it offers a flexible, fulfilling opportunity for those passionate about early childhood development.
Education Franchises
Conexus Tuition is a teacher-led education franchise founded in 2012 by former secondary school teacher Sharon Cawley and officially launched as a franchise in 2019. Designed exclusively for qualified educators, the model empowers teachers to run their own tuition businesses delivering small-group and one-to-one sessions across all key stages. A BFA member with CPD-certified training, Conexus has supported over 20,000 students and is growing its network of franchisees across the country.
To find out more about the Jam Coding franchise opportunity, simply click below to fill out the form to speak with a representative from the brand.
Request Free Information Today
The minimum investment for a Jam Coding franchise starts from £23,950. This typically covers the franchise fee, training, and initial setup. Additional costs such as premises, equipment, and working capital may apply.
Yes, Jam Coding provides training for new franchisees. This typically covers operations, business management, marketing, and ongoing support to help you get started and grow your franchise.
Jam Coding offers third party financing options to help prospective franchisees fund their investment. Contact the franchise directly for details on available funding support.
Jam Coding was established in 2014. With 12 years of experience, the brand has built a track record in the UK franchise market.
Jam Coding currently has 30 franchise outlets operating across the UK, demonstrating network coverage and brand presence.
Jam Coding franchise opportunities are available across England, Scotland, Wales, and Northern Ireland. Contact the franchisor through the enquiry form to confirm specific territory availability in your area.
