ActionCOACH vs Trustist Franchise

ActionCOACH and Trustist are both UK franchise opportunities listed on Franchise Hunt. Trustist has the lower minimum investment at £10,000, compared with £29,000 for ActionCOACH. ActionCOACH is the older brand, established in 1993. ActionCOACH operates the larger UK network with 1,000 outlets versus 18.

FactActionCOACHTrustist
Minimum investment£29,000£10,000
Founded19932014
UK outlets100018
Training includedYesYes
FinancingThird PartyThird Party
View ActionCOACH listingView Trustist listing

ActionCOACH vs Trustist FAQ

Which is cheaper, ActionCOACH or Trustist?

Trustist is the cheaper franchise of the two, starting from £10,000 compared with £29,000 for ActionCOACH. These are minimum investment figures; total project cost may be higher.

Which has been around longer, ActionCOACH or Trustist?

ActionCOACH is the older brand, established in 1993, while Trustist was founded in 2014.

Which has more UK outlets, ActionCOACH or Trustist?

ActionCOACH runs the larger UK network with 1,000 outlets compared with 18 for Trustist.

Do ActionCOACH and Trustist both include training?

ActionCOACH and Trustist both include training for new franchisees.

Is financing available for ActionCOACH and Trustist?

ActionCOACH financing: Third Party. Trustist financing: Third Party. Contact each franchisor directly to confirm available funding support.

Reviewed by the Franchise Hunt editorial team. Last updated 3 May 2026.