GoCruise & Travel vs Aura Car Hire Franchise

GoCruise & Travel and Aura Car Hire are both UK franchise opportunities listed on Franchise Hunt. GoCruise & Travel has the lower minimum investment at £790, compared with £15,000 for Aura Car Hire. GoCruise & Travel is the older brand, established in 1988. GoCruise & Travel operates the larger UK network with 60 outlets versus 5.

FactGoCruise & TravelAura Car Hire
Minimum investment£790£15,000
Founded19882024
UK outlets605
Training includedYesYes
FinancingThird PartyThird Party
View GoCruise & Travel listingView Aura Car Hire listing

GoCruise & Travel vs Aura Car Hire FAQ

Which is cheaper, GoCruise & Travel or Aura Car Hire?

GoCruise & Travel is the cheaper franchise of the two, starting from £790 compared with £15,000 for Aura Car Hire. These are minimum investment figures; total project cost may be higher.

Which has been around longer, GoCruise & Travel or Aura Car Hire?

GoCruise & Travel is the older brand, established in 1988, while Aura Car Hire was founded in 2024.

Which has more UK outlets, GoCruise & Travel or Aura Car Hire?

GoCruise & Travel runs the larger UK network with 60 outlets compared with 5 for Aura Car Hire.

Do GoCruise & Travel and Aura Car Hire both include training?

GoCruise & Travel and Aura Car Hire both include training for new franchisees.

Is financing available for GoCruise & Travel and Aura Car Hire?

GoCruise & Travel financing: Third Party. Aura Car Hire financing: Third Party. Contact each franchisor directly to confirm available funding support.

Reviewed by the Franchise Hunt editorial team. Last updated 13 May 2026.